BIRDS.AI
AI and Technology
2021 • Amsterdam, The Netherlands

I joined the team at Birds.ai for a 3 month project on refining their website.
The challenge was “website needs to be updated and re-created to take into account the different domains they aim to serve and two very different target audiences namely, innovation managers and asset managers. Keep the branding consistent with current colours but make the visuals engaging and informative.”

Following a design thinking approach, using the tools available in usability testing and limited user research, we tested the hypothesis and came up with an informed solution that yielded results. On the other hands, I got to learn how AI is used for good and not to replace the workers but help minimise human error in high stress, high loss scenarios.